— India's pet identity infrastructure

An identity for every paw in India.

Hoomans is a QR-coded ID for every pet in the country — registered, traceable, reunitable in seconds. The foundation for insurance, healthcare, governance and the entire pet economy.

Get your pet's tag · ₹499 Try a scan demo
14,847
QR scans this week

23 reunions in the last 24 hours across Mumbai, Pune & Bengaluru.

Razorpay secure AI-written bios Any phone camera BMC partnered
Golden Labrador portrait
Buddy
Labrador · 4 yrs · Mumbai
HM-IN-04829
Vax current
Reunited · 2m ago
Bandra W. — scan #14,847
AI bio · drafted
"A cheerful 4-year-old…"
BuddyMumbai JamunPune LunaBengaluru LadduDelhi MittuChennai SimbaHyderabad BholuKolkata MiloGurgaon PippiAhmedabad
— The unsolved problem

India loves pets.
Doesn't know who they are.

There is no national registry, no traceability, no shared health record. We're building the layer the country has been missing.

5cr+

Pets in India today

Projected to nearly double by 2030. Mostly unregistered, untraceable.

~3cr

Dog-bite cases reported yearly

No way to link incidents to owners or rabies status. A public-health blind spot.

< 4%

Pets formally registered

Patchwork municipal forms, paper licenses, lost in archives. We replace the form.

0

National pet health record

Vaccines, allergies, surgeries — split across vet diaries. Useless in emergencies.

— How it works

Lost in a moment.
Found in a scan.

A finder points any phone camera at the tag. Photo, AI-written bio, and one-tap owner notify — no app install required. Try it.

01

Spot the tag, open the camera.

Every Hoomans tag carries a unique QR. Any modern phone camera reads it — Android, iOS, KaiOS, anything with a viewfinder.

02

Meet the pet, instantly.

A warm AI-written bio greets the finder. Photo, name, breed, vaccination status — and a one-tap call to the owner.

03

Notify the owner with location.

One tap pings the owner's phone with the finder's GPS, sets up a call, and logs the event for shelters and municipalities.

See the full stack
9:41 CAMERA ◐
Hold steady · Detecting Hoomans tag…
✓
HM-IN-04829 Verified pet identity
Buddy

Buddy

Labrador · 4 yrs
This is Buddy — a cheerful 4-year-old Labrador who loves chicken treats and chasing tennis balls in Bandstand. He's friendly, fully vaccinated, and a little anxious in crowds. His humans miss him.
Owner
Ananya R.
City
Mumbai · BMC
Allergies
None
Vet
Dr. K. Iyer
Owner notified · Buddy will be home soon
HOOMANS
just now
Good news. Someone scanned Buddy's tag near Carter Road. They're trying to reach you.
Carter Rd · Bandra W
— The Hoomans stack

One identity.
Six products on top.

QR registration is the wedge. The full stack becomes India's pet operating system — health, insurance, governance, and commerce.

L01

Identity & QR tags

Every pet gets a unique, indelible QR. Scan-to-find-owner from any camera, no app. The foundation.

RazorpayApp + Web
L02

AI assistant + bios

Warm AI-written pet bios for finders. Plain-English admin assistant answers ops questions in seconds.

Ops queriesReports
L03

Smart wearables

GPS collars, activity tracking, lost-mode beaconing. Hardware companion to the digital identity.

2027Hardware
L04

Pet insurance

Pre-verified identity + health record makes premium pricing honest. We earn commission on every policy.

PartneredCommission
L05

Marketplace

Food, grooming, toys, vet bookings — discoverable through the same app every owner already uses daily.

CommissionD2C
L06

Government rails

Municipal dashboards for licensing, bite traceability, rabies coverage. The "Aadhaar for pets" rails state governments plug into.

BMC pilotB2G
— Try it live

Estimate your pet's
monthly insurance.

Pre-verified identity unlocks honest pricing. Drag, tap, see your number. Most owners pay less than a tank of fuel.

Tell us about your pet

Species
Breed sizeMedium
SMALLMEDIUMLARGE
Age4 years
City tier
Add-ons
DOG · MEDIUM · METRO
Estimated premium
₹540/ month
Without Hoomans verification: ₹810 / mo
Base · dog · medium₹340
Add-ons₹200
Hoomans verification discount−33%
Total / month₹540
Get quote Compare carriers
Powered by Hoomans · ICICI Lombard · Acko (illustrative)
— The pet wall

Every paw, a profile.
Every scan, a reunion.

Hover any tile. This is what a registered pet looks like — name, city, and the ID number that brought them home.

HM-IN-04829
Buddy
Mumbai · Labrador · 4 yrs
HM-IN-04102
Jamun
Pune · Dalmatian
HM-IN-05071
Luna
Bengaluru · Husky pup
HM-IN-03988
Milo
Gurgaon · Border Collie
HM-IN-02211
Mittu
Chennai · Indie cat
HM-IN-06140
Bholu
Kolkata · Tabby · 2 yrs
HM-IN-04567
Laddu
Delhi · Corgi · loves rotis
HM-IN-04890
Simba
Hyderabad · Lab · 6 yrs
HM-IN-06822
Pippi
Ahmedabad · Persian
HM-IN-05230
Rocky
Chandigarh · Husky
Open demo pet profile →
— Where we are

Rolling out across
Indian cities, then Dubai.

Click a city. Live in 2 metros, in talks with 4 more, planned international expansion in 2030.

Pets registered · network total
14,847across all live cities

From first scan
to civic infrastructure.

Mumbai
Live now

Mumbai · BMC pilot

First city to onboard. The BMC partnership replaces paper licensing with a digital Hoomans registry, giving the city traceability on bites and rabies coverage — and giving us distribution at scale.

Registered pets
8,420
Vets onboarded
182
Scans / week
2,140
— The road to 2030

From first scan
to national rail.

Phase 1 is the QR layer. Each year unlocks the next product, compounding network effects.

2026 Q1

Phase 1: tags + app

Mumbai, Pune launch.

2026 Q3

BMC partnership live

Municipal license replacement.

2027

Wearables · health record

GPS collars. 25–50L pets.

2028

Insurance + marketplace

Commission revenue exceeds tags.

2029

1 cr+ pets · Tier 2/3 push

Data licensing to insurers, gov.

2030

UAE · KSA expansion

Unicorn milestone. ₹8,000+ Cr.

— How it adds up

Five revenue lines
that compound.

Tags get us in the door. Subscriptions, insurance and marketplace compound margin while the wedge stays cheap.

20%

Targeted market share by 2030.

From a 10 crore+ projected pet population — making Hoomans the default identity layer for 1 in 5 Indian pets.

PHASE 1
25–50L
SCALE
1 cr+
Stream 01

Registration fees

One-time at sign-up. Volume play that subsidizes the rest.

Stream 02

AI monitoring sub

Monthly recurring — wellness alerts, anomaly detection, vet routing.

Stream 03

Insurance commissions

Verified-identity discount, paid by carrier partners.

Stream 04

Wearables

Hardware margin + service attach. Sold through the same app.

Stream 05

Marketplace

Commission on food, vet, grooming, toys — high-frequency owner spend.

— The thesis

We're not building a pet app. We're building the civic infrastructure a 10 crore-pet country was always going to need.

01

India has more dogs than the US has people. There is no identity layer for them. The cost of that absence — bites, lost pets, unverified vaccinations — is paid daily.

02

A QR tag is the smallest unit of identity that can scale to 10 crore animals overnight. From there, every adjacent product — insurance, wearables, marketplace — gets cheaper and more honest to build.

03

The endgame is the same logic that gave India UPI and Aadhaar: open identity rails, third-party innovation on top. We're building the rails first.

14,847
Pets registered
14 cities
₹499
One-time fee
Ships in 3 days

Give your pet
an identity.

It takes 3 minutes to register and one scan to come home. Built for India. Made for every paw.

Get your Hoomans tag · ₹499 For municipalities
📱 iOS · Android ✦ Razorpay checkout ♥ Ships in 3 days